All of the titles and credits that I watched had non-diegetic music whilst they were going on. This is effective because it sets the mood for what the film is going to be about. They all had smooth transitions. Also, they lasted up to 20 seconds or more, which is much longer than I had realised. In our genre (which is mainly what I researched) the credits tend to be quite small and to appear on screen as the action is going on in conevnient spaces. Maybe this is why I haven't noticed them much before. The simplest effects can add a mood to the film such as 'The Cabin in the Wood'. The title is suddenly shown with a red title against and blue and grey background which is very effective because it's a surprise for the audience. For our film, I think we would want the appearance of the title to make an impact, but for the credits (apart from the production ident at the beginning) to appear without drawing attention to themselves.
Shannon Dunne
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