Reasearching the Target Audience

These are my handwritten notes researching the target audience for our film. I have been looking at ratings categories, demographics, the appeal of our film and my opinion of the target audience we have identified as a group (promarily 16 - 34 age range, male and female).

We think we can target both genders because our film is a thriller rather than a striaght forward horror. This article reports that men enjoy horror films more and have a less extreme reaction to them, which is what you would guess before researching:

http://www.blogger.com/blogger.g?blogID=1830207240848270959#editor/target=post;postID=4060975617851473082

However the researchers note that women are drawn to the psychological aspect with greater use of the words 'disturbed' and 'uneasy' and this might explain why there is a wider audience for psychological thriller as the genre taps into the tendency to focus on the mental state of the main character, a vulnerable female in our case.